You’re spending at least an hour everyday on social media. But are you using it profitably for your business? This book shows you how to leverage social media to promote and achieve your professional and business goals in many ways. Presented as a story of the journey of merlo Dolphin, it is a personification of the journey of every entrepreneur. Right from the Germination of an idea to finding your buyers to raising funds, this book will help you to optimise the use of social media at every stage of your business. Our merlo stumbles upon a creative idea for a business venture and uses social media to initiate, plan, build, organize, market, protect and recoup her new business. Written in an easy to read format, this book is an attempt to ease The challenges you face in your business. It is a reminder of the power of social media and an enabler to help you leverage that power. We trust that you will keep coming back to this book for solutions to your business challenges. Hopefully, there will come a time when you internalise the learnings and take them forward to someday ask yourself, when faced with a professional challenge: what would ‘merlo’ Do? And then do just that.